Paris-based ar­chi­tects RDAI de­signed the FSB 1241 as part of the cor­po­rate ar­chi­tec­ture for flag­ship stores run by one of the world’s best-known fashion brands. Its neck fea­tures a square cross section, half of which tran­si­tions into a pre­cisely el­lip­soid shape from the point of ro­ta­tion onwards.