OWL University of Applied Sciences and Arts

In the project "OTL one hundred", six stu­dents ex­am­ined Aicher's works, in­clud­ing various essays, with the ques­tion: Are Aicher's as­sump­tions suit­able for the present and the future?

The stu­dents ap­proached his thoughts taking into account current cir­cum­stances such as ad­vanc­ing dig­i­tal­i­sa­tion, which is causing un­prece­dented social and tech­no­log­i­cal change. After an in-depth re­search and the se­lec­tion of their own topic, they de­vel­oped so­lu­tions to ques­tion Aicher's work from today's per­spec­tive.

During the re­search phase, the focus was on Otl Aicher as a person who re­peat­edly dealt with social issues in depth and ex­pressed in his pub­li­ca­tions un­com­fort­able theses and ideas as well as griev­ances that were rel­e­vant to him. In ad­di­tion to a visit to FSB, the special ex­hi­bi­tion "Otl Aicher: pik­togramm schrift logo" in the Lip­pis­ches Lan­desmu­seum in Detmold served as a basis for further dis­cus­sion. The pre­sen­ta­tion and reap­praisal of Aicher's life and work was de­signed and re­alised by nine stu­dents of ar­chi­tec­ture and in­te­rior design from the TH OWL in the pre­vi­ous winter se­mes­ter.

Based on these results, the media pro­duc­tion stu­dents re­ferred to Aicher's ap­proach and the de­signer's points of view in their elab­o­ra­tions. The project "OTL one hundred" pays tribute to Aicher and his work and makes it ac­ces­si­ble to a broad au­di­ence.

Media pro­duc­tion - at TH OWL that means telling stories, cre­at­ing looks or cre­at­ing fan­tas­tic images and in­no­v­a­tive designs. You learn to produce media: with camera, mi­cro­phone, pen, paper and of course with hard­ware and soft­ware. The degree pro­gramme shows what is pos­si­ble with media and what they can achieve.
The struc­ture of the course content makes it pos­si­ble to acquire spe­cific pro­fes­sional com­pe­tence, to orient oneself and to develop skills in the dif­fer­ent areas, de­pend­ing on the focus (media design, au­dio­vi­sual media, ana­logue and digital image worlds). The study content offered is cross-me­dia and in­ter­dis­ci­pli­nary.

The profile of the grad­u­ates covers both sci­en­tific-tech­ni­cal and cre­ative-de­sign aspects. Through the com­bi­na­tion of these skills, they bring with them a sought-af­ter ex­per­tise for the in­ter­wo­ven work­flow of media prod­ucts. They are experts in in­te­gra­tive design, au­dio­vi­sual/in­ter­ac­tive media or the field of an­i­ma­tion and com­puter-gen­er­ated image.