otl aicher 100

Let's talk about Otl!

Otl Aicher would have turned 100 on May the 13th this year. His output as an in­tel­lec­tual and de­signer is as topical as it ever was, notably also for younger gen­er­a­tions. Otl Aicher was a mentor, spar­ring partner and visual de­signer in one for FSB, a man who, in the latter 1980s, last­ingly defined how the company viewed itself. Allow us to cel­e­brate one of the most in­flu­en­tial de­sign­ers ever to emerge from the 20th century!

But are we doing justice to the charis­matic poly­glot that Aicher un­de­ni­ably was? Would he have liked the idea of our thrash­ing out his the­o­ries in 2022? Sorting out what we still feel to be ap­plic­a­ble, re­tain­ing some aspects but con­sign­ing others to the dust-heap of history?

We have no way of knowing, of course. Which is why, instead of simply erect­ing a memo­r­ial to him, we have decided to throw the floor open to you.

FSB would like to pursue the Aicher debate with you outside the usual pa­ra­me­ters. Was Otl Aicher a rebel who sought to draw at­ten­tion to major short­com­ings with awkward the­o­ries?

How does society, do experts from various dis­ci­plines ap­proach his the­o­ries these days? Do they derive in­spi­ra­tion from Aicher for their work?

FSB has invited stu­dents from a se­lec­tion of various types of higher ed­u­ca­tion es­tab­lish­ment to engage with us in an ap­praisal of Otl Aicher. To this end, they are pro­cess­ing, re-as­sess­ing and com­ment­ing on an ex­ten­sive col­lec­tion of his texts, models and visual design work. The focus is on:

– The use-value of product/door-han­dle designs
– Ar­chi­tec­ture + re­pur­pos­ing
– Cor­po­rate Design

You, too, can get in­volved in the debate about Otl Aicher!

You will find back­ground ma­te­r­ial, in­for­ma­tion on events and a digital ex­hi­bi­tion at our ded­i­cated website. You can also con­tribute ideas to our In­sta­gram account @​fsb.​hands.​on. We would very much like to know what you think about our Aicher posts and look forward to some lively ex­changes!

Impressions of days gone by